Why do you need an editorial calendar?
How many times have you heard the phrase “content is king” when it comes to blogging? Tons right? I’m completely agree, content IS king – but content can also be overwhelming. If you aren’t careful, it can even become a scattered, disorganized mess.
In today’s blogging world, there are so many aspects of content. You have your blog content, your social media content, emails that require content, and let’s not forget those important launches and sales. How can you keep up with it all?
Enter the editorial calendar. This little jewel will change your life. Trust me, I know because I blogged along aimlessly for almost a year before I figured out this secret. An editorial calendar can revolutionize a blogger’s life.
Without further ado, here are four amazing reasons to use an editorial calendar.
Reason #1 – Organization
This one seems like a no-brainer right? Of COURSE a calendar will keep you organized, as that’s the purpose of a calendar. However, I want to be sure that you realize the full impact of this organization.
First, ALL of your content can be designed around a monthly theme. This means instead of pulling up a random meme to post to your Facebook group on Tuesday, you have a plan. Maybe these posts are even pre-scheduled, which is a HUGE time saver. This adds a huge level of continuity to your business and brand.
This has another benefit, though: it also takes away the last-minute time scramble. For a blog to be successful, posting needs to be consistent and frequent. This can cause a large amount of stress on a frazzled business owner.
Have you ever had a day sneak up on you? Imagine this: you realize that it’s Tuesday, and you normally publish your posts on Tuesday, but you don’t even have a topic, much less an outline finished? I get it because I’ve been there.
However, with an editorial calendar, your topics can be planned weeks, if not months, ahead of time. This is a game-changer.
Reason #2 – Work Flow
As business owners, we are often pulled in every direction. You have to manage the social media, the books, the content, the projects…often it ALL lands in your lap. It’s very easy to become frazzled and overwhelmed.
However, an editorial calendar can layout your workflow for you and make it easy to mark off tasks. With a solid plan in place, you can batch out your work time.
For example, you may pick Thursdays as your blog content day, Fridays to design your graphics and Mondays to write your social media copies. With the editorial calendar, your plan is finished, so it’s only a matter of getting down to business.
Reason #3 – Delegate
Maybe you have moved beyond being a frazzled business owner and you are one of those people who are lucky enough to hire help. Maybe you have even hired some rockstar virtual assistants (shameless plug for us).
In this case, the question becomes one of how to keep an entire team organized. Things start to get a little trickier here and things can very easily fall through the cracks if you aren’t careful. With a team, it’s incredibly important that everyone knows exactly what their job is, and how they are supposed to go about it. A well-structured editorial calendar makes this easy. By having posts, dates, and themes already in place, everything can run with precision.
Reason #4 – Brain Dump
As a business owner myself, sometimes my ideas come way faster than the time does to implement them. Sometimes I jot them down on a scrap piece of paper, only to be lost forever. Other times I don’t write them down at all and I just KNOW I had a good idea, but have no idea what it was.
Our editorial calendars ALWAYS have space for brain dumps. This way, all of the great ideas are immediately plugged in and sometimes, even assigned a date. The great ideas don’t become forgotten. Granted, we don’t always stick to those ideas that are scheduled eight months in advance, but most of the time we do!
Reason #5 – Promotions
Have you ever had the opportunity for a really great promotion, but you just can’t fit it in with your content? Great promotions are usually planned months in advance and your editorial calendar is a great way to fit these in.
With a solid editorial calendar, you can plan your affiliate promotions, launches, and even sales and freebies to coincide flawlessly with your blog, email, and social media content. By doing so, you not only use your content to its greatest potential, but you also attract your ideal reader, customer, or client!
You might be thinking…that sounds great, but where will I find the time? Planning your editorial calendar does require setting some time aside, but if this is something you would like to outsource, we can help you! Just contact us to set up a free discovery call and we’re happy to offer a proposal that is customized to your needs.